Safety Benefits

Rear End Alerts give drivers a proven safety advantage. Studies show that just a fraction of a second of extra warning will dramatically decrease rear end collisions.

National Highway Transportation and Safety Administration Reports

Nearly one fourth of all passenger vehicle accidents are rear-end collisions — approximately 1.5 million annually!

Every year they cause:

• 2,000 deaths
• 950,000 injuries
• An economic cost of $18.3 billion

History and Advantages of Rear End Alerts

When the third brake light (the Center High Mounted Stop Lamp, CHMSL) became mandatory on passenger vehicles in 1986, rear impact crashes were reduced by a dramatic 8.5%. However, within 5 years, the advantage leveled off at 4.3% as drivers adjusted to the third brake light.

Considering today’s high driver distraction levels, and the loss of impact from the CHMSL, a newer visual alert offers a tremendous safety benefit to vehicle owners.

Emergency Stopping Efficiency

Many drivers pump their brakes during an emergency stop to warn following drivers. This actually decreases the braking efficiency of today’s sophisticated ABS brakes. R.E.D. Alert automatically flashes an alert, allowing drivers to apply constant braking pressure for maximum ABS braking efficiency.

A Study By A Major Vehicle Manufacturer Estimates

An extra second of warning would prevent about 90 percent of rear-end collisions.

A half-second of additional warning, would prevent about 60 percent of rear-end collisions.

Even as little as .25 second can decrease stopping distance by 20 feet on a vehicle traveling 60 mph.



A fraction of a second of extra warning dramatically decreases the incidence of rear end collisions.

Protection Plus
2600 Westwood Drive
Las Vegas, NV 89109